David J Bland

It turns out you can judge a book by testing its cover.

For the one year anniversary of Testing Business Ideas, I thought I’d share the many book covers we tested with readers before landing on the final design.

The final design (well sort of, it now has shiny transparent rays).

This was my first quick attempt to put something at the beginning of the keynote file when I began writing. I designed it in about 5 minutes.